PROJECT OVERVIEW
Five posts, each built around the furniture.
I created Instagram work for WeKashew. These posts use furniture photography and cut-outs in different ways: an individual chair carries the sustainability message, a room photograph places the text along its edge, and furniture pieces form the anniversary numeral.
01 / INSTAGRAM POSTS
Give the furniture a different role in each post.
I kept the Kashew green in the headlines, offers and brand marks. The layouts change around the photograph: open space above the wooden chair, a vertical line beside the sofa, and a white background around the anniversary collage. The product posts use pale blue to separate the cut-outs from the headline.
I left the wooden chair large and centred, with the sustainability headline across the open wall above it. That gives the furniture and its worn material the space to carry the message. The small green Kashew mark stays in the corner, outside the chair’s silhouette.
The sofa photograph already has a strong room composition, so I placed the short message vertically on the left wall. This keeps the text off the sofa and retains the window light and doorway. The white-and-green logo sits in the darker lower corner for contrast.
I built the anniversary numeral from furniture cut-outs, making the inventory part of the announcement. The surrounding white space holds that irregular silhouette together. Green YR and ANNIVERSARY complete the message without adding a second illustration.
I placed the massage-chair cut-out against pale blue and kept the model name above it. The crossed-out price and larger green offer sit beside the product, separating the commercial detail from the headline. The vertical website address uses the side space without cutting across the chair.
The furniture-assembly joke occupies the white upper area; the sofa and chair sit below on pale blue. I attached brand labels to the two products, then placed the preloved purchase message underneath. The layout moves from the headline to recognisable furniture and finally to the offer.
Public posts from @wekashew. Original post links are included beneath each piece.